But you can stay ahead of the curb moving into 2017 with these 5 ways to grow your YouTube channel and audience quickly with the new YouTube algorithm changes. Let’s take a look. My name is SHEHRYAR and I’ve worked for a YouTube MCN for the past 3 or so years and I’ve been YouTube Certified in Audience Growth for the past 2 years. I’ve been on YouTube in various forms and fashions since the beginning. All of this experience has led me to help coach some pretty awesome channels and now I’m giving my tips and tricks to you. Here are my top 5 ways to grow your audience and your YouTube channel in 2017. These first 3 tips relate directly to the new YouTube algorithm changes and what it focuses on most, while the last 2 are best practices that I will always recommend to grow a channel. I like to give a lot of valuable info for each point so I will have time codes in the description for each tip. Starting with number 1 - If you really want your channel to grow quickly, you need to have daily uploads. Used to, we would recommend that people upload
at least once a week to run a channel at all, with ideal schedules being 3 days a week.
Now, I honestly recommend trying to post every single day, or at least on all 5 week days. The new YouTube algorithm focuses on daily active users - which is going to be heavily influenced by how frequently you post. So the more days you post on, the better your daily active user's statistic is going to be. Not only that, but every piece of content serves as an entry point to your channel. Something new for users to discover in search, related videos, or by someone sharing it with them. The more videos you make, the better you’ll get at it, and the bigger an archive you’ll build up to bring viewers in. Tip number 2 is to balance your content scheduling between covering trending topics - or “tent-pole programming” - and creating long-lasting, evergreen content. These two content types are key to growing a channel on YouTube (or any content platform) but balancing them is more important than
Now, I honestly recommend trying to post every single day, or at least on all 5 week days. The new YouTube algorithm focuses on daily active users - which is going to be heavily influenced by how frequently you post. So the more days you post on, the better your daily active user's statistic is going to be. Not only that, but every piece of content serves as an entry point to your channel. Something new for users to discover in search, related videos, or by someone sharing it with them. The more videos you make, the better you’ll get at it, and the bigger an archive you’ll build up to bring viewers in. Tip number 2 is to balance your content scheduling between covering trending topics - or “tent-pole programming” - and creating long-lasting, evergreen content. These two content types are key to growing a channel on YouTube (or any content platform) but balancing them is more important than
ever. 2016 was the year of trending topics and click bait. Entire channels were built, or revitalized,
on just tent-pole programming and click bait alone. If you talk about current events, relevant issues, game releases, etc. - and do it well enough, with the right timing - you can rake in some serious views.
However, I don’t think that running on trending topics alone will be as viable in 2017. More people than ever will be using this tactic, and thus competition will be high for just about any topic area. And it’s super easy for independent channels to get beat out by channels with full teams behind them who can move much quicker on a topic. Secondly,
YouTube continues to implement changes
However, I don’t think that running on trending topics alone will be as viable in 2017. More people than ever will be using this tactic, and thus competition will be high for just about any topic area. And it’s super easy for independent channels to get beat out by channels with full teams behind them who can move much quicker on a topic. Secondly,
YouTube continues to implement changes
That take the focus more and more away from subscribers and subscription views, and more on related videos. Subscribers are the driving force behind the metrics that can get a tent-pole video ranking in search and related videos - and if fewer subs are seeing your video, that video may be less likely to do well. Instead, I feel a strong balance between both tent-pole programming and creating longer-lasting, evergreen content that will get views over a long time will do best for your channel, and this is due to the change YouTube has made for tip number 3. Emphasis on overall “watch time” and audience retention has pivoted to instead focus on overall “watch minutes.” This is literally what it sounds like - the total number of minutes watched that a video generates. From 2015 to early 2016, the focus was on audience retention - so we saw a lot of channels grow by releasing 3-minute videos that viewers would consistently watch 100% of. YouTube switched later in the year to watch
minutes and those same channels went from 3-minute videos to videos just over 10 minutes
in length. Now, it doesn’t matter if viewers watch 100% of your video or only 25% - what matters is how many total minutes they watched in the video. So for tip number 3, that’s what you should focus on in your videos - getting people to watch as many minutes of your video content as possible. Now, I don’t mean to just go and make a ton of super long videos - if your videos are boring, people still won’t watch much of them, and it still won’t help you. Instead, you’ve got to play to your strengths. If you make really good,
Short and concise content that lots of people watch all the way through - keep doing that. Lots of playthroughs and shares will add up. If you can balance your content out and keep
Short and concise content that lots of people watch all the way through - keep doing that. Lots of playthroughs and shares will add up. If you can balance your content out and keep
people engaged throughout longer videos, make those. Or, if you can spin your content into a series
and get people watching through entire playlists - even better! The system is designed specifically to not be gamed. So this isn’t a cheap trick you can just do” and gain success magically. Your content still has to be good, and worth watching in the first place. Always remember that. Alright, tip number 4 is to focus strongly on crafting catchy, click-worthy titles. I’ll say it - click bait. Here’s the thing about click bait, though it’s not all bad.
What people actually have a problem with is misleading click bait. That feeling when you open up a website or video only to find that it has nothing to do with what you were expecting based on the title or headline. That is not okay. But otherwise, the masses of people on the whole jump right at click bait of all kinds every hour. News articles, websites, videos, tweets - the art of creating a title worthy of being clicked on is actually very impof keeping boring titles out of principle or some romantic sentiment to “how things used to be” - it’s a smart idea to make your titles as catchy and click-worthy as possible if you have any hope of competing in 2017. Then let your content deliver on the title’spromise. Lastly, following in line with the last tip, catchy thumbnails are more important than ever. Your video needs to stand out visually, with the title and thumbnail playing well together. The thumbnail should prominently feature the subject of your video, with minimal text. Don’t just type your video title over top the thumbnail - that’s what the title is for in the first place. Instead, add to the overall impression that the title and thumbnail create together. You have to find a balance between time spent on your thumbnails and overall results gained - but better thumbnails will almost always
What people actually have a problem with is misleading click bait. That feeling when you open up a website or video only to find that it has nothing to do with what you were expecting based on the title or headline. That is not okay. But otherwise, the masses of people on the whole jump right at click bait of all kinds every hour. News articles, websites, videos, tweets - the art of creating a title worthy of being clicked on is actually very impof keeping boring titles out of principle or some romantic sentiment to “how things used to be” - it’s a smart idea to make your titles as catchy and click-worthy as possible if you have any hope of competing in 2017. Then let your content deliver on the title’spromise. Lastly, following in line with the last tip, catchy thumbnails are more important than ever. Your video needs to stand out visually, with the title and thumbnail playing well together. The thumbnail should prominently feature the subject of your video, with minimal text. Don’t just type your video title over top the thumbnail - that’s what the title is for in the first place. Instead, add to the overall impression that the title and thumbnail create together. You have to find a balance between time spent on your thumbnails and overall results gained - but better thumbnails will almost always
result in more clicks. But again, don’t mislead anyone. And that’s it! My top 5 tips .
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